Get an honest Beautycounter Consultant review, with real answers about what it’s really like with Q&A about the compensation plan and how to be successful.
I get asked a lot about what it’s like being a Beautycounter consultant and one of my friends encouraged me to put a post together with my answers because she liked how brutally honest I am about it. 😉 So here we go!
If you have ANY other questions, fill out this quick form for me and I’ll email you back with answers! I also have a newsletter about being a Beautycounter consultant and you can sign up here for that. If you want to be added to my regular Beautycounter newsletter about the products + promotions, sign up here.
An Honest Beautycounter Consultant Review
Why does it cost $98 to sign up?
UPDATE: There is a now sign-up only that’s only $50. Beautycounter wanted to give women the ability to start a business at a lower price point, so the digital only enrollment fee is $50. That includes your own website, marketing materials, customer support, extensive training, and marketing they do on your behalf, e.g. emails they send out, digital advertising, etc. It’s a bargain given the quality of their website and marketing materials. (I do digital marketing for a living so I’m extra picky about marketing and they nail it.)
The regular cost of $98 typically includes Beautycounter totes, brochures, flyers and free full-sized products when you enroll. You can still select that option if you prefer.
You also have the option to buy a starter set when you enroll, which is a group of best-selling products for 40% off retail price. Those sets are invaluable as you launch your business since people are 6x more likely to buy something once they can try it. You’ll want a variety of products to show at get togethers, to let people borrow and to make samples since everyone has different skin. And even when in-person get togethers aren’t happening as often right now, they help a LOT for any virtual events you do or just showing people how you use the products.
You can buy a set when you enroll or for 30 days afterwards, but not after that point. But again, they’re optional and you’re aren’t forced to buy one. However, I see faster business (and paycheck) growth from those who do buy one.
What about selling minimums?
You have to sell $1200 in qualifying volume sales (orders from others + your own purchases) every 6 months. Six months is PLENTY of time to hit those numbers if you consistently work to grow your business. Most people on my team hit them in the first 3-4 months, oftentimes faster because I’m an awesome mentor. In all seriousness, they hit it because they’re consistent and experiment to find their sweet spot. And I do my very best to help them find that sweet spot.
The people who don’t hit that honestly don’t really work the business consistently. It’s tough love but it’s true. Oh, and the $1200 minimum includes your OWN purchases. I see a lot of people get close to that with their own orders, but you are not personally required to buy anything. Does it help? YES. Is it required? NO.
What if I don’t hit the minimums?
Nothing bad happens!! There’s no public shaming. 😉 And you don’t have to pay back or give back anything. The worst case, if you didn’t hit your minimums, is that you’d be converted to a Band of Beauty membership, which still has great perks.
I strongly believe that joining before the holiday season is one of the best times to join since people are in a shopping mode already, which can help you hit your minimums. So this is a really good time to consider getting started.
Well, yeah, you have a blog so of course you can hit the minimums. How will I hit the minimums without a blog?
Anything takes work. This blog takes work – I’ve been blogging for 13 years. And what that takes is — wait for it — consistency. And that’s what it takes to be successful with Beautycounter — consistency. You can’t try just one thing and give up if it doesn’t work. You try something else and you have to figure out what works for you. The vast majority of women on my team do NOT have a blog or large online presence. We have stay-at-home moms, busy executive lawyers, working moms, college students, small business owners, dietitians, med students, women in the military, and everything in between. There are both women and men on my team and everyone does the business a little different but everyone finds a way that works for them. That’s one of the beauties of this business.
I think you’ll be surprised at how much people proactively reach out to you once they know you’re a consultant. Most people WANT to use safer products but don’t know where to start, and Beautycounter makes it easy.
But I don’t know enough about the products. How will I be able to answer questions about people’s skin?
Beautycounter has a ton of amazing training, and when you sign up, you’re assigned a mentor to help you. You will learn over time, I promise. I had the same concerns and now I feel confident answering almost any question about Beautycounter products. And if I get stuck, I text my mentor Ally. If you sign up under me, I’ll be your mentor and I got your back. I think my team would tell you that I’m there when they have any questions. We also have a couple private Facebook groups that are an amazing resource for ideas and answering questions. In short, on our team, you will never feel alone in this business. I feel like I have the best coworkers in the world and the people I get to work with is a huge reason I love this side job so much.
But ew, selling products is annoying. I don’t want to be one of those people.
Then don’t be annoying. Seriously. That’s my best advice. Think about what you hate and don’t do that. I think if you go into this to make money, you won’t because you’ll be one of those annoying people. If you sign up because you truly love the products and/or love Beautycounter’s mission, you’re much more likely to be successful because it’ll be genuine when you talk about it. People love recommendations if they are genuine. I mean, don’t you tell all your friends when you find the most comfortable heels or discover a new restaurant? Yes, yes, you do. And it’s okay because its genuine. So the fact that you get paid for sharing what you love is an extra perk.
But ugh, it’s an MLM.
Yeah, it is. I earn a percentage of the sales from people who sign up underneath me. But, I only get 5-9% of their sales vs. 25-35% of my own. So, I’m much more motivated to grow my own business than just ride off of theirs. And, the way it’s structured, I HAVE to still do my own work or else I’d get downgraded (more on that below). You can’t just build a giant team, do nothing and make money off them.
And I actually think the structure makes the compensation more fair. I give my consultants a lot of support and I share a lot with them about why I’ve been successful (including my exact methods + photos + content) and I think it’s fair that I get rewarded for them doing well. It’s no different from bonuses or profit sharing at a large corporation. If you contribute to success in Corporate America, your boss likely gets a bigger bonus as a result. And if the whole company does well, you may get a profit sharing bonus.
And to be honest, I really, really love watching my consultants grow and improve their business. It’s so fun helping them find what works and seeing them get excited when sales come in. I feel like the payment structure is more fair than what I experienced in Corporate America!! (I worked in financial services for 13 years.)
Oh, and if you don’t want to build a team, you don’t have to. And then it is absolutely no different from any other commission job out there.
This post explains the Beautycounter compensation plan in more detail.
How is Beautycounter different from other MLMs?
Well, I haven’t done any other MLMs so I can’t speak to it firsthand. In terms of being a consultant, Beautycounter does not have any of these requirements which are apparently common with others:
- No autoship of products (for consultants or customers)
- Customers have a choice who they shop through — or if they don’t want to shop with anyone at all, they don’t have to
- No monthly minimum purchases for consultants
I also don’t know of ANY other company getting the press (see here, here, and here just for starters) and recognition that Beautycounter does. Beautycounter is a highly-rated B-Corp, which is an extremely hard certification to get. They are ranked with Patagonia, Seventh Generation, Athleta and others as a company that uses business for good. It’s a pretty small group that earns the distinction and I like supporting companies who try to make a difference while also making a profit.
I will say that I don’t know of any other companies who have the commitment to safety that Beautycounter does, so I think their products are the very best of the best. And I LOVE the way my skin has responded and the way their makeup looks. I’ve used their products throughout my pregnancy as well.
Do I make less since you get a cut?
No. My getting paid doesn’t reduce my “downline” consultants’ compensation.
But why do people have to buy through a consultant?
Fun fact – they DON’T. Beautycounter lets people order directly from the website without a consultant because they don’t want to limit people being able to get safe skincare and beauty products. But, I think if someone introduced you to the products and spent time answering questions specific to your needs that you should do them a solid and give them a commission.
What are the commissions?
You get 25-35% of every order (the percentage increases as the total amount you sell increases). The average order I see is $150. You can read more about the compensation plan here and this page from Beautycounter about the average consultant’s earnings is helpful too.
Do I get a discount or free products?
Sure do. You get 25% off retail price on your own orders and opportunity to earn free products depending on how hard you work each month. It’s the most rewarding thing I’ve done because you truly get out of it what you put into it. And I can’t say for every job I’ve had in my life. AT ALL.
So…you actually like doing it?
Being a consultant has honestly been one of the most rewarding things I’ve done – so much more than I ever could have imagined. I love helping people find safer options for skincare and makeup, and I love hearing back from people that they love the products.
Another fun fact: blogging isn’t free. I have to regularly pay for hosting fees, web designer fees, web development fees, wordpress updates, and so much more. It gets expensive, so it’s important that I can make money off the blog to justify it all. And I’m beyond grateful for the additional income, it’s FUN and now I’m passionate about the mission so it’s a win all around. I’ve never once regretted signing up and I tell my mentor Ally all the time that being a consultant literally changed my life.
This is just my experience so it’s important to remember how much you earn will vary on a LOT of things (how much time you put in, unique circumstances, etc.). Earnings depend on many factors, including each consultant’s dedicated time to selling/mentoring. To see more about the earnings and costs of Beautycounter Consultants, check out the 2019 Income Disclosure Statement at www.beautycounter.com/ids. In 2019, the average Beautycounter Consultant earned $2060 in the U.S. before expenses. In Canada, the typical Consultant earned between 0-$1000, excluding income from the retail sales of products.
I’m a blogger and I use “x” affiliate. Is this better?
Every audience is different, but I’ve found that Beautycounter is significantly better than any other affiliate programs I use. If you’re a blogger and you like the products and the mission, I think you’re missing a huge opportunity. Again, I’ve been blogging for 13 years and no other source of income compares to this. It’s given me freedom to finally invest in some things for my blog that I couldn’t pay for in the past, like new design, dedicated hosting and a dedicated web developer which is so nice to have when the blog breaks or you get hacked by Russians. (Yes, that actually happened to me.)
What don’t you like?
Um… I’m not sure. Ha! Seriously, I love it. I guess I wish consultants didn’t have to pay for shipping. 🙂
Okay, I wanna learn more.
If you want to learn more about being a consultant, you can read more on the Beautycounter website. Or fill this out so you can ask your questions and get answers in a 1:1 setting – I’ll email you right back! If you decide to sign up at any point, I’d love to be your mentor so find me when you enroll (under TeriLyn Hutcheon) or use this link.
Nah, not interested.
That’s cool too.