An Honest Look at Being a Beautycounter Consultant

Get an honest Beautycounter Consultant review, with real answers about what it’s really like with Q&A about the compensation plan and how to be successful.

Happy long weekend! We’re headed up to Boone today to spend the weekend with Tommy’s parents and I’m so excited. Since I moved to NC 9 years ago, Boone has been my favorite place to visit so I feel so lucky that he’s from there. And, I feel even more lucky that I absolutely LOVE HIS FAMILY. Gosh, I’m tearing up just writing that. It’s such a blessing to have family here and to love them so much. Best future in-laws ever for the win.

I’ve had a number of blog requests via Instagram that I’m going to try to address over the next few weeks: status on moving, review of eyelash extensions, which rehearsal dress I got, review of Beautycounter mascara, Beautycounter consultant stuff, motivation to run in the morning. (Let me know if there are other topics you want me to write about!) Today’s FAQ post is about Beautycounter since, well, it was the easiest to pull together for me and things are a bit crazy right now! 🙂 I’ll try to do a little writing over the weekend on the other topics but I may just completely ignore my computer for the whole weekend. We’ll see.

I get asked a lot about what it’s like being a Beautycounter consultant and one of my blog friends encouraged me to put a post together with my answers because she liked how brutally honest I am about it. 😉 So here we go!

If you have additional questions leave a comment or email me at [email protected] I also have a newsletter about being a Beautycounter consultant and you can sign up here for that. If you want to be added to my regular Beautycounter newsletter about the products + promotions, sign up here.

Why does it cost $98 to sign up?

This helps cover your own website + marketing materials you can use + customer support (which is awesome) + marketing they do on your behalf, e.g. emails they send out. Honestly, I think it’s a bargain given the quality of their website + marketing emails. (I do digital marketing for a living so I’m extra picky about marketing and they nail it.) You also get Beautycounter swag + a FREE Countermatch Adaptive Moisture Lotion ($49 value) and a FREE Sheer Lipstick ($32 value). So, you get $81 in free products that covers most of that cost – and that’s not counting the free totes and other goodies you get.

What about selling minimums? 

You have to sell $1200 in qualifying volume sales (orders from others + your own purchases) every 6 months. Six months is PLENTY of time to hit those numbers if you consistently work to grow your business. Most people on my team hit them in the first 3-4 months, oftentimes faster because I’m an awesome mentor. In all seriousness, they hit it because they’re consistent and experiment to find their sweet spot. And I do my very best to help them find that sweet spot.

The people who don’t hit that honestly don’t really work the business consistently. It’s tough love but it’s true. Oh, and the $1200 minimum includes your OWN purchases. I see a lot of people get close to that with their own orders, but you are not personally required to buy anything. Does it help? YES. Is it required? NO.

What if I don’t hit the minimums?

Nothing bad happens!! There’s no public shaming. 😉 And you don’t have to pay back or give back anything. The worst case, if you didn’t hit your minimums, is that you’d be converted to a Band of Beauty membership, which still has great perks.

Well, yeah, you have a blog so of course you can hit the minimums. How will I hit the minimums without a blog?

Anything takes work. This blog takes work – I’ve been blogging for 13 years. And what that takes is — wait for it — consistency. And that’s what it takes to be successful with Beautycounter — consistency. You can’t try just one thing and give up if it doesn’t work. You try something else and you have to figure out what works for you. I know LOTS of non-bloggers who do well with Beautycounter, including stay-at-home moms, busy executive lawyers, college students, small business owners and everything in between. On my team, I have a a couple stay-at-home moms, a couple bloggers, many working in Corporate America (including me), a few small business owners, and a med student.

I think you’ll be surprised at how much people proactively reach out to you once they know you’re a consultant. Most people WANT to use safer products but don’t know where to start, and Beautycounter makes it easy.

But I don’t know enough about the products. How will I be able to answer questions about people’s skin? 

Beautycounter has a ton of amazing training, and when you sign up, you’re assigned a mentor to help you. You will learn over time, I promise. I had the same concerns and now I feel confident answering almost any question about Beautycounter products. And if I get stuck, I text my mentor Ally. If you sign up under me, I’ll be your mentor and I got your back. I think my team would tell you that I’m there when they have any questions. We also have a couple private Facebook groups that are an amazing resource for ideas and answering questions. In short, on our team, you will never feel alone in this business. I feel like I have the best coworkers in the world and the people I get to work with is a huge reason I love this side job so much.

But ew, selling products is annoying. I don’t want to be one of those people.

Then don’t be annoying. Seriously. That’s my best advice. Think about what you hate and don’t do that. I think if you go into this to make money, you won’t because you’ll be one of those annoying people. If you sign up because you truly love the products and/or love Beautycounter’s mission, you’re much more likely to be successful because it’ll be genuine when you talk about it. People love recommendations if they are genuine. I mean, don’t you tell all your friends when you find the most comfortable heels or discover a new restaurant? Yes, yes, you do. And it’s okay because its genuine. So the fact that you get paid for sharing what you love is an extra perk.

But ugh, it’s an MLM.

Yeah, it is. I earn a percentage of the sales from people who sign up underneath me. But, I only get 5-9% of their sales vs. 25-35% of my own. So, I’m much more motivated to grow my own business than just ride off of theirs. And, the way it’s structured, I HAVE to still do my own work or else I’d get downgraded (more on that below). You can’t just build a giant team, do nothing and make money off them.

And I actually think the structure makes the compensation more fair. I give my consultants a lot of support and I share a lot with them about why I’ve been successful (including my exact methods + photos + content) and I think it’s fair that I get rewarded for them doing well. It’s no different from bonuses or profit sharing at a large corporation. If you contribute to success in Corporate America, your boss likely gets a bigger bonus as a result. And if the whole company does well, you may get a profit sharing bonus. And to be honest, I really, really love watching my consultants grow and improve their business. It’s so fun helping them find what works and seeing them get excited when sales come in.

How is Beautycounter different from other MLMs?

Well, I haven’t done any other MLMs so I can’t speak to it firsthand. In terms of being a consultant, Beautycounter does not have any of these requirements which are apparently common with others:

  • No autoship of products (for consultants or customers)
  • Customers have a choice who they shop through — or if they don’t want to shop with anyone at all, they don’t have to
  • No monthly minimum purchases for consultants

I also don’t know of ANY other company getting the press (see herehere, and here just for starters) and recognition that Beautycounter does. Beautycounter is a highly-rated B-Corp, which is an extremely hard certification to get. They are ranked with Patagonia, Seventh Generation and others as a company that uses business for good. It’s a pretty small group that earns the distinction andI like supporting companies who try to make a difference while also making a profit.

I will say that I don’t know of any other companies who have the commitment to safety that Beautycounter does, so I think their products are the very best of the best. And I LOVE the way my skin and responded and the way their makeup looks.

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Do I make less since you get a cut?

No. My getting paid doesn’t reduce my “downline” consultants’ compensation.

But why do people have to buy through a consultant?

Fun fact – they DON’T. Beautycounter lets people order directly from the website without a consultant because they don’t want to limit people being able to get safe skincare and beauty products. But, I think if someone introduced you to the products and spent time answering questions specific to your needs that you should do them a solid and give them a commission.

What are the commissions?

You get 25-35% of every order (the percentage increases as the total amount you sell increases). The average order I see is $150 so that adds up quickly.

Do I get a discount or free products?

Sure do. You get 25% off your own orders and opportunity to earn free products depending on how hard you work each month. It’s the most rewarding thing I’ve done because you truly get out of it what you put into it. And I can’t say for every job I’ve had in my life. AT ALL.

So…you actually like doing it?

Being a consultant has honestly been one of the most rewarding things I’ve done – so much more than I ever could have imagined. I love helping people find safer options for skincare and make-up, and I love hearing back from people that they love the products. It’s also been a game changer financially, especially as I’m planning and paying for a wedding and honeymoon and also buying a house.

Another fun fact: blogging isn’t free. I have to regularly pay for hosting fees, web designer fees, web development fees, wordpress updates, and so much more. It gets expensive, so it’s important that I can make money off the blog to justify it all. Truthfully, I didn’t expect to be able to make money off this; I signed up because I wanted the discount. But I’m beyond grateful for the additional income, it’s FUN nad now I’m passionate about the mission so it’s a win all around. I’ve never once regretted signing up and I tell my mentor Ally all the time that being a consultant literally changed my life.

I’m a blogger and I use “x” affiliate. Is this better?

Every audience is different, but I’ve found that Beautycounter is significantly better than any other affiliate programs I use. If you’re a blogger and you like the products and the mission, I think you’re missing a huge opportunity. Again, I’ve been blogging for 13 years and no other source of income compares to this. It’s given me freedom to finally invest in some things for my blog that I couldn’t pay for in the past, like new design, dedicated hosting and a dedicated web developer which is so nice to have when the blog breaks or you get hacked by Russians. (Yes, that actually happened to me.)

What don’t you like? 

Um… I’m not sure. Ha! Seriously, I love it. I guess I wish consultants didn’t have to pay for shipping. 🙂

Okay, I wanna learn more.

If you want to learn more about being a consultant, you can read more on the Beautycounter website. Or email me directly ([email protected]) since it’s nice to be able to ask questions 1:1. If you decide to sign up at any point, I’d love to be your mentor so find me when you enroll (under TeriLyn Hutcheon) or use this link.

Nah, not interested.

That’s cool too.

Alright, I’m off to walk Maizey and then go for a run before we hit the road to Boone! I can’t wait for my run – it’s 55 degrees here!!!! (Never mind the 99% humidity thing.) Have an AWESOME long weekend and safe travels if you’re headed anywhere! xo

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Blogging is not my full-time gig, but running a blog isn't free. I pay for blog theme updates, hosting fees, domain fees, and other expenses to keep it up, functioning and hacker-free.

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  • Christen

    Definitely an interesting read! I’ve considered selling it before, but I would just hate to not give 110% to something (i’m such a perfectionist!) but Beautycounter is the first company that I’ve really loved when it comes to their values! Plus, I’m always amazed at how well the products actually work!

    • Teri [a foodie stays fit]

      ha! I know the feeling as a fellow perfectionist. But I don’t think you have to give it 110% to enjoy it and do well! You’d be surprised how many people will reach out to you, making it easier, so definitely consider doing it if you’re interested! Happy chat with you more!

      And seriously, their products are AMAZING.

  • Trisha

    Teri- I love love LOVE this post! I cannot even tell you how long I have been thinking about becoming a BeautyCounter consultant. You answered so many of my questions here and I think the only one that remains is whether or not any product is included with the $85 sign-up fee? It seems like that it pretty standard with other MLMs so I’m just curious if that is the case here too. I’m guessing not, but thought I’d double check with an expert. 😉

    • Teri [a foodie stays fit]

      Oh yay!!! SO glad it was useful. The $85 doesn’t include any product, but when you sign up, you do have the option to buy product sets at a VERY discounted price that you can only get at enrollment. I didn’t buy the set and wish I had now since it was such a good deal!

      If you don’t have a Beautycounter mentor in mind, let me know! I’d love to be your mentor!!